Delivering changes that matter

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We assist our customers with achieving commercial benefits through measurement, design and execution of great customer experiences. We work with proven methods and together with you, we develop solutions that specifically suit your organisation. And we will stay until it works.

What We Believe

The path to commercial results goes through influencing future customer behaviour. Customers base their behaviour on experiences that arise during the interaction with the company. Great customer experiences can differentiate a company in the market. That makes them strategically important.

The success criterion is that customers feel the difference:

“Don't forget that you, your product or service is not differentiated until the customer understands the difference” (Tom Peters)

Therefore, the journey starts with the customer.

We optimise individual customer experiences with companies by actively involving customers in the change process. The key to change is in the hands of your customers. We call this part of the process an outside-in diagnosis. The insight gained must then be planted and nurtured in the organisation. This involves an inside-out solution and development.


Our Mindset


Truly commercial

We have more than 15 years of experience in helping companies to optimise their organisations, processes and corporate cultures.


Truly specialist

Our team has advised more than 50 B2B companies of various sizes in different sectors and industries.


Truly dedicated

We have helped companies to generate customer insight in more than 90 countries.

Want to learn more about how Customer Agency can help your organisation?

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